Making your sales funnel into a logical process is extremely important. If done correctly your customer goes through the process without any surprises. They automatically accept the next step and proceed forwards. A good set up for your sales funnel will definitely increase your cash flow.
After your customer has made their purchase you send them to a download or thank you page. On this page they see something like the following.
I found this additional great resource that I thought you might like.
Then list some information about the product and a link to the page. On this same page you should have your download clearly available. So this way they can choose whatever option suits them. Do not make the mistake of hiding their original download link on another page. This way you are just offering your buyer something else you thought they might like.
Basically you will have the following information on your download page.
Thank them for their purchase
A quick I thought you might like this recommendation
Link to that product
A no thanks I just want my download link
Or a big download button
By providing this process in a logical fashion you are creating a good image with your buyer. Plus your chances for turning this buyer into a repeat buyer are increased. You didn’t oversell but provided them with what they were looking for and more!
Once you have guided your customer through your sales funnel once they know what to expect from you. This way you can now set up your next sales funnel to include either more options or higher prices.
A few weeks after their first purchase you can follow up with them and recommend an additional product that complements the first. See if they got the results they expected and ask if they are having any other issues.
If you ask questions in your emails you are more likely to get some good feedback. This can be invaluable as it is the perfect way for you to learn what your customer needs. Your job as the marketer then is to simply find or create the product and offer them their solution, yet again!
When following up with your customer once they have subscribed to your list be prepared to send out anywhere from 7 to 12 emails before you see sales begin. These emails are your way of reminding your subscriber about their issue and gently offering them solutions.
By taking the time and effort to research what your ideal customer needs and then providing it, you are going to grow your mailing list quickly. Plus of course, you will start to see sales faster and in turn repeat buyers.
The goal of your sales funnel should be to draw your customer through a natural process that doesn’t provide them with any loopholes or road blocks.